Cyberbullying isn't when adults are trying to lure children into offline meetings, that is called sexual exploitation or luring by a sexual predator. But sometimes when a minor starts a cyberbullying campaign it involves sexual predators who are intrigued by the sexual harassment or even ads posted by the cyberbully offering up the victim for sex.
The methods used are limited only by the child's imagination and access to technology. And the cyberbully one moment may become the victim the next. The kids often change roles, going from victim to bully and back again.
Additional information about Cyberbullying or to report a cyberbully, visit: http://www.stopcyberbullying.org/
2Source: http://wiredsafety.org